Branding Sponsorships
Micro-Credentials
IMA offers a growing suite of micro‑credentials, which are short, focused, employer‑recognized credentials designed to build high‑demand skills quickly. These micro‑credentials cover emerging and in‑demand areas such as AI fundamentals, data literacy, forecasting use cases, generative AI, governance, and ethics.
Pathway Sponsor
$16,000/pathway
Sponsor one of the focused learning pathways (3-10 CPE hours each) with dedicated branding, naming rights, and marketing exposure.
Your Benefits:
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Logo and company name on course landing pages
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Custom welcome video
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Joint press release announcing the partnership
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Social media amplification
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Choose to add a speaker from your organization to the webinar panel for an additional $2,000
Flagship Tier
$60,000
Sponsor all six learning pathways in a full micro-credential series and maximum visibility and branding throughout the learner experience.
Your Benefits:
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Logo and company name prominently featured on course landing pages
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Custom welcome video showcasing your thought leadership
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Joint press release announcing the partnership
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Social media amplification across IMA’s channels
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50 complimentary learning access codes for your team or clients
Premium Bundle
$80,000
The ultimate brand integration—combining flagship micro-credential sponsorship with presenting webinar sponsorship and diagnostic assessment branding for comprehensive visibility across the entire learner journey.
Everything in Flagship Tier, plus:
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Exclusive branding across three critical touchpoints: diagnostic assessment, webinar, and micro-credential
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Lead the conversation with your speaker and topic in a live webinar moderated by IMA—available on-demand for one year. (Presentation date coordinated and approved by IMA)
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Featured sponsor role in a live pathway webinar
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Branding on diagnostic landing page, results dashboard, and downloadable learner reports
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Opportunity to deliver a short sponsor message at the start of the diagnostic and webinar
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Priority placement in IMA marketing campaigns and event promotions
2026 Micro‑Credential Webinar Series Pathways
Wednesday, July 22
Data Storytelling & Visualization Foundations
This session focuses on foundational approaches to data storytelling and visualization, attracting professionals who influence reporting standards and decision communication within their organizations.
Wednesday, August 5
Visualization and Design with Automation
Features advanced automation and dashboarding techniques in Excel, drawing an audience responsible for streamlining reporting and delivering insights to leadership.
Wednesday, August 26
Enterprise Business Intelligence and Data Modeling
Covers enterprise-level BI, including DAX modeling and governance, appealing to teams involved in corporate analytics, data transformation, and strategic planning.
Wednesday, September 16
Predictive Analytics & Forecasting
Explores statistical forecasting and AI‑supported predictive methods, attracting finance and analytics professionals focused on planning, performance, and risk evaluation.
Wednesday, October 7
Analytics-Driven Decision Support in Practice
Centers on converting analytical work into actionable business recommendations, reaching decision-support roles and cross-functional analysts.
Wednesday, October 28
Advanced Methods in Financial Modeling
Highlights sophisticated modeling techniques, scenario analysis, and simulation, drawing senior analysts and financial modelers who support budgeting, investment, and strategic decisions.
Sales Contact:
Holly Klarman | holly.klarman@wearemci.com | 410-584-1967
Materials Submission Contact:
Emily Shawen | emily.shawen@wearemci.com | 410-584-1948
Let’s Build Your Campaign
Want to engage decision makers in accounting and strategic finance?
We’ll help you choose the right mix of digital and event strategies to meet your goals.
Holly Klarman | 410-584-1967 | holly.klarman@wearemci.com