Social Media

Before we execute, we’ll confirm whether the goal is a product launch or general brand awareness. Product-focused takeovers perform best when anchored by a short demo or feature highlight.
 

Format & facilitation

• This is a hybrid, facilitated takeover

• IMA will manage and post on Stories, coordinate Q&A, and handle audience engagement

• This approach minimizes lift for the sponsor while keeping responses accurate and on-brand

 

Q&A flow

• Q&A window: 10:00 AM – 4:00 PM ET

• Audience questions can range from 50–200, depending on product interest

• Every hour, we’ll send a batch of questions to the sponsor team. 

• Note: We do not make the questions. They questions come from our followers to ask about the product.

• Their team can respond with approved answers, links, or resources. A quick turnaround time is required for the answers to ensure the engagement flows smoothly.

• Having pre-approved FAQs helps streamline the process. They can share this prior so IMA can answer them without having to reach out.

 

Assets needed from sponsor:

• Demo video (portrait format): due 2 weeks prior

• Visual assets: ~50 portrait images or short portrait videos, due 2 weeks prior

  • These will be used as Story backgrounds while answering questions

  • Visuals should reflect product value, features, and common use cases

 

Scheduling

• Preferred days: Tuesday–Thursday